In 2025, the net worth of Circadian Optics is estimated to be around $7 million, and that’s not surprising. It’s a sleek solution for the modern office, especially as more offices lack natural sunlight. The company’s lamplight products have been a helpful supplement for those who work in the dark for long hours, like me during long winter grinds. The optica style lamps are now an everyday part of how people prepare their bodies to function better, and I’d argue it’s too easy to see why it’s a hit.
Back in Episode 2 of the popular TV show Shark Tank, a Minnesota based entrepreneur named Amber Leong presented her company, Circadian Optics. Her bright idea? A lamp that mimics sunlight, aimed at helping people reset their circadian rhythm. As someone who’s personally struggled with sleeping issues during the darker season months, I immediately saw the value.
These lamps aren’t just stylish, they’re designed to provide therapy by shining the right kind of light at the right time to reset your internal clock.The pitch stood out, and Amber secured a deal with both Mark Cuban and Lori Greiner, which added immense credibility. The brand has since grown and seen major changes, especially after an update in a later episode.
Quick Look at Circadian Optics After Shark Tank
When Circadian Optics appeared on Season 11 of Shark Tank, I was immediately drawn in. As someone who battles with irregular sleep cycles, I understood the value of syncing with your circadian rhythm.
Founder Amber gave a heartfelt pitch, sharing how a $50,000 gift from Amber’s parents helped launch the business. That moment was powerful , it wasn’t just about light therapy, it was about belief. Mark Cuban and Lori Greiner saw the potential and accepted a deal of $750,000 for 20% equity, giving the company the boost it needed.
Since then, the update has been impressive. With annual revenue hitting $4 million, Circadian Optics has become a strong player in the wellness tech space. Though Barbara Corcoran, Kevin O’Leary, and Rohan Oza made no offer, the partnership with Mark and Lori proved to be a smart move. It’s proof that with the right Shark and strategy, small ideas can turn into million dollar brands.
Shark Tank Results
| Shark | Offer | Result |
| Mark Cuban | $750,000 for 20% equity | Accepted |
| Lori Greiner | $750,000 for 20% equity | Accepted |
| Barbara Corcoran | No offer | Declined |
| Kevin O’Leary | No offer | Declined |
| Rohan Oza | No offer | Declined |
The Success Story of Circadian Optics and Circadian Optics Net Worth
Circadian Optics, known for its innovative light therapy products, has grown significantly in recent years. The company’s net worth is estimated to be around $750,000. Founder Amber Leong appeared on the Shark Tank show and secured an investment deal with Lori Greiner, offering her a 20% stake in the business.
This deal significantly boosted the company’s visibility, leading to a surge in traffic and interest in their products. The exposure from Shark Tank helped the company reach new heights.With the support of Lori Greiner, Mark Cuban, and Kevin O’Leary, Circadian Optics has seen strong growth and is expected to reach a million dollar valuation in the near future.
The company’s products have received growing interest from consumers, especially with the increasing demand for wellness products. Thanks to strategic investments and media exposure, Circadian Optics continues to expand its reach, bringing healthy lighting solutions to a broader audience.
| Key Element | Detail |
| Company Name | Circadian Optics |
| Founder | Amber Leong |
| Net Worth | Estimated at $750,000 |
| Deal on Shark Tank | Investment of $750,000 for 20% stake |
| Key Investors | Lori Greiner, Mark Cuban, Kevin O’Leary |
| Product Type | Light therapy products |
| Recent Growth | Strong increase in traffic and sales |
| Future Valuation | Expected to reach $1 million+ |
| Media Exposure | Boosted by Shark Tank appearance |
| Key Partnership | Lori Greiner’s investment |
Circadian Optics Pitch on Shark Tank: A Game Changer for Mental and Physical Health
When Rohan and his team from Circadian Optics presented their Circadian Therapy Lamp on Shark Tank, they had a clear mission: to improve people’s physical health and mental health by providing a solution to the growing problem of irregular sleep patterns and fatigue caused by prolonged time indoors.
The therapy lamp mimics the sunlight to help regulate your body clock and improve your overall well being. Their elegant designs, including the sophisticated white floral design, caught the attention of the Sharks, especially because they had already proven effective in addressing issues like laziness and dizziness linked to poor sleep habits.
The demand for the lamp was evident, and with sales hitting $7.4 million, Circadian Optics demonstrated that their solution was no passing trend.However, the pitch on the Shark Tank stage was not without its challenges. The Sharks were cautious, questioning the product’s sustainability and the effectiveness of the lamp in the long run. After intense negotiations, they agreed on a deal where the company would receive a $750,000 investment for a 10% stake.
The offer wasn’t easy to get, but it highlighted the potential for growth and success in a marketplace that was increasingly looking for solutions to improve productivity, creativity, and well being. Today, the company continues to thrive with a 6 figure income, proving that their passion, purpose, and ambition have led them to build a sustainable business.
Where to Find Circadian Optics Products
From my research, it’s clear that Circadian Optics has carved out a significant niche in the wellness industry, particularly in helping users manage their light exposure and improve their internal clocks. The brand’s carefully crafted product line, including lamps that emit a soothing Amber light, provides effective solutions to enhance sleep patterns and overall health.
As people become more aware of the effects of proper light exposure on their daily routines, Circadian Optics has grown in popularity. These innovative products are widely available for purchase through major online platforms like Amazon, Walmart, and Best Buy, which means customers can conveniently get their hands on these lamps without leaving home.
The design of these products is sleek and functional, offering an easy way to improve lives by aligning with natural light rhythms. Based on my experience, these lamps have greatly benefited my daily routine, and the company’s widespread availability shows how its influence continues to grow, helping many users improve their overall well being.
Shark Tank Deal That Reset the Game
- Amber Leong pitched Circadian Optics on Shark Tank Season 11, Episode 2 with a goal to help people reset their internal clock using light therapy lamps.
- Her lamps mimic sunlight to support a healthy circadian rhythm, especially useful during winter or for shift workers.
- She made an ask of $750,000 for 10% equity, putting the valuation at $7.5 million.
- Mark Cuban and Lori Greiner offered a deal of $750,000 for a 20% stake, split between them, including a $50,000 gift to her parents.
- The investment not only brought attention but long term partners with influence and reach.
- As someone familiar with light based wellness, I see these lamps as valuable in helping the body regulate its biological cycle and improve sleep.
- The company gained major exposure, and the terms of the offer led to a solid return for both investors.
- It was a strategic business move that transformed a personal mission into a thriving brand with strong capital backing.
Circadian Optics Light Therapy Lamp
The Circadian Optics Light Therapy Lamp has revolutionized the way people approach mood, energy, and concentration during the darker months, especially for those dealing with Seasonal Affective Disorder. By simulating natural light and aligning with the human body’s internal clock, this Amber light helps regulate circadian rhythms and supports better sleep cycles.
Many people who work in offices or have demanding schedules find it difficult to get enough sunlight or UV rays, which is where these therapy lamps become incredibly useful. They help individuals improve their energy and mental clarity when they’re exposed to limited sunlamps or sunlight, especially during the winter, when the days are shorter and the dark months seem endless.
This therapy is a solution for anyone looking to feel better and more energized, helping to reset your body’s rhythm with consistent exposure.The journey of Circadian Optics is a story of hard work, persistence, and sacrifice. Told by its founders, it’s clear that they didn’t have an easy start.
Beginning in a small village in Malaysia, they faced many challenges, including immigrating to America and adjusting to a new life. However, with the right idea, they were able to team up and add their innovation to the wellness market. When they appeared on Shark Tank, they told the investors about the struggles and the research behind the product, sharing how they found a way to improve people’s mental health during difficult times.
Despite not closing the deal initially, they didn’t give up. The story took a moving turn when Lori Greiner and Mark Cuban saw the potential and offered $750,000 for 20% equity. This boost helped them expand and take their company to the next level, resulting in $4 million in sales.
Their net worth grew significantly, with products now available on platforms like Amazon, and the feedback from thousands of positive reviews helped validate their mission. As of 2020 and 2021, the company has been doing well, with a growing product line and continuous expansion. It’s a true success story, demonstrating how sacrifice, dedication, and a willingness to take risks can transform a small idea into a thriving business.
Amber Leong’s Journey from Malaysia to Success
Amber Leong, a native of Malaysia, took a bold step when she left her parents behind and moved to the United States to study. She first settled in Bemidji, a small town in Minnesota, where she began her journey in higher education at Bemidji State University in 2006. There, she pursued a degree in marketing and communication, fully immersing herself in student life.
She later transferred to Saint Mary’s University and graduated in 2010, sharpening her focus on brand strategy and programs that shaped her future path. During her time as a student, she spent time as an intern, gaining real world experience in marketing and management, including a valuable internship at Unilever, one of the most respected global brand companies.
After graduation, Amber was hired as a coordinator and associate in different roles, including account management at Atech, where she led marketing campaigns and event planning. She even managed scientific capsule based products and measurement related programs, skills that would later play a major role in Circadian Optics’ success.
Her ambition led her to earn an MBA from the University of Minnesota, further equipping her for entrepreneurial ventures. Backed by a $10,000 internship grant and the encouragement of her husband Jack, she launched Circadian Optics, a company born from her personal experience of seasonal affective disorder.
Amber’s blend of journalism, marketing, and scientific insight, along with her drive and the United spirit she carried from her parent culture, helped her turn her idea into a thriving brand with a growing net worth.
From Jack’s Winter Blues to a Bright Idea
I remember those dull, boring office days in winter, especially when the lack of sunlight exposure left me feeling off, like my body’s internal clock was totally out of whack. That’s when I first heard about Leong, the brand manager who was deeply affected by seasonal affective disorder (SAD).
Just like me, he felt the drag of circadian rhythm disruption and poor sleep. Determined to resolve it, he planned and created a lighting device to simulate the sun’s cycle, helping people like us feel human again. The company, Circadian Optics, was launched in 2015 with a mission to bring bright light therapy into our everyday lives.
Their lamps, backed by proven studies, are effective in treating SAD and rebalancing the circadian system. After entering the Tank, they pulled in $7.4 million in lifetime sales with a remarkable profit margin of 70% and an annual revenue of $4 million. I even remember seeing Link’s Beef Jerky on the same shelf once, a funny contrast, but it made me smile, thinking how Jack had promoted his vision so well.
Conclusion
Circadian Optics is a shining example of turning personal struggles into a successful wellness brand. Founded by Amber Leong, the company offers light therapy lamps that mimic natural sunlight to improve sleep, mood, and productivity, especially for those affected by Seasonal Affective Disorder.
After a heartfelt pitch on Shark Tank, Amber secured a $750,000 deal from Lori Greiner and Mark Cuban, accelerating the company’s growth. With $7.4 million in sales and wide availability online, Circadian Optics proves that innovation, resilience, and purpose can light the path to lasting success.
FAQs
Is Circadian Optics still in business?
Yes, Circadian Optics is still going strong with annual revenue around $4 million and thriving post Shark Tank success.
How much money has Circadian Optics made?
Circadian Optics has generated $7.4 million in lifetime sales, including $4 million in just the last 12 months with $625K profit.
Who acquired Circadian Optics?
Circadian Optics was acquired by Thrasio, a major e-commerce brand accelerator.
What is the net worth of the hosts of Shark Tank?
The net worths of “Shark Tank” hosts range widely, Mark Cuban leads with $5.7–$8.09 billion, while others like Kevin O’Leary ($400M), Daymond John ($350M), and Lori Greiner ($150M) are also worth hundreds of millions.
Is Circadian Optics Still in Business and Who Owns It?
Yes, Circadian Optics is still operational and continues to thrive in 2025. Founded by Amber Leong, the company specializes in light therapy lamps designed to enhance mood and regulate sleep pattern.
